Shopping with a conscience. It’s what ethical shopping is all about. By thinking more carefully about what you buy and where you buy it from, you’re doing your bit to help the environment and protect the people who make products from exploitation or harm. Here, we explore how you can make some changes to your habits and your lifestyle to become a more ethical shopper.

1. Think twice, thrice even 

Avoid those impulse buys when you’re out shopping. Eight times out of ten, the stuff you buy on a whim will end up at the back of your cupboard or drawer (or worse, in landfill), never to see the light of day again. If you see something you love, sit on it a day or two (or at least do a walk of the block) and ask yourself why you really need it. If you come up with a good enough reason, then it’s all yours.

2. Give practical gifts

Buying a gift for someone you love is one of life’s simple pleasures. It becomes even more gratifying when you give them something you know they will use again and again. That’s why practical gifts are such a great choice. By choosing something you know they’ll use, you’re helping to reduce waste and unnecessary clutter in your loved one’s life.

3. Know your makers

Do your research before you buy. Don’t be afraid to ask questions – everything from where the raw materials are sourced to the conditions of the workers making the product. Every brand worth its salt will be on Instagram, so fire away on their socials and see what they have to say. It’s up to buyers like you to support the brands and makers who are doing great things; and to steer clear of those who aren’t.

4. Know your fabrics

When it comes to fabrics, some are streets ahead in the environmental stakes. Look for organic or recycled cotton or linen, and stay away from things like nylon (which pump out too many greenhouse gases in the production process). Ask where the raw materials were sourced from, and weigh up the environmental impact before you buy.

5. Make incremental changes

Let’s face it. You’re not going to be able to become a 100% ethical, sustainable shopper overnight. It takes time to do all that research and find out where the products you consume every day come from. And it takes time to change habits, too. So whether you’re switching to Fairtrade coffee or swapping out the basics in your wardrobe for something more sustainable, know that every little change you make is having a positive impact on our world.

Start your ethical shopping journey with Miss April

Our towels are made by family-owned businesses in Turkey, using hand looms and age old weaving techniques that have been passed down through the generations. You know you’re supporting a worthwhile business where the makers receive a good wage and are looked after well. They are a practical purchase that will stand the test of time., with every towel being a work of art.


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